Stakeholders, also known as interest groups or stakeholders, are all those people, organizations or groups that may be affected or have an interest in the actions, operations or results of a company. Stakeholders can include customers, employees, shareholders, suppliers, regulators, competitors, among others.
The importance of stakeholders lies in the fact that they can influence the success of a company and, therefore, must be considered in decision-making and business management. Each stakeholder may have different interests, needs, and expectations in relation to the company, and it is important to understand and manage these relationships in order to maintain a good reputation and generate long-term value.
Therefore, it is critical for companies to understand who their stakeholders are and how they can affect their success, as well as how they can meet the needs and expectations of these stakeholders in their business decisions and actions. In this way, they can maintain positive and collaborative relationships with their stakeholders, which can generate benefits for both the company and its stakeholders.
Why do it to develop the marketing plan?
A stakeholder map for marketing plan is a tool that helps identify and analyze individuals, organizations, or groups that may be affected by or have an interest in a company’s marketing plan. Not only to know who we have to relate to, but also in what way and what resources we are going to allocate to each group according to its criticality with respect to the company’s objectives.
The stakeholder map for the marketing plan allows the company to better understand the expectations, needs, and desires of each of the groups involved. This, in turn, can help the company design and execute a more effective marketing plan focused on its key audiences, determine investments, arrival channels, most appropriate messages, etc.
To create a stakeholder map for your marketing plan, you can follow the following steps:
- Identify key stakeholders: List all groups that may have an interest in the company’s marketing plan.
- Analyze their needs and interests: Identify the needs and desires of each group in relation to the company’s marketing plan.
- Prioritize stakeholders: Determine which stakeholders are most important in terms of impact on the marketing plan and their power to influence it.
- Define the engagement strategy: Develop a strategy to interact and engage each group in relation to the company’s marketing plan.
- Monitor and update the stakeholder map: Regularly review the stakeholder map to ensure that it remains relevant and up-to-date based on changes in the company’s environment.
In summary, creating a stakeholder map for the marketing plan can help the company better understand its key audiences, design and execute a more effective and focused marketing plan, and improve its relationships with key stakeholders.
Who are the main stackeholders in a company?
The main stakeholders in a company can vary depending on the type of company, its size, the industry in which it operates, and other factors. However, here are some of the most common stakeholders:
- Customers: are those who buy the company’s products or services and, therefore, are essential to its success.
- Employees: are the people who work in the company and contribute to its operation and success.
- Shareholders and investors: are those who own shares or invest in the company and therefore expect a financial return on their investment.
- Suppliers: are those who supply the company with the goods and services necessary for its operation.
- Local community: This may include local residents, community groups, local governments, and other stakeholders who may be affected by the company’s operations.
- Competitors: These are other companies that operate in the same industry and can affect the success of the company.
- Regulators and government authorities: These are the government bodies tasked with regulating and overseeing the company’s operations.
- Strategic partners: these are other companies or entities with which the company collaborates on projects or initiatives.
- Media: these are the media that inform and disseminate information about the company and can influence public opinion.
It is important to note that the above list is not exhaustive and that there may be other important stakeholders for a particular company. In addition, each stakeholder may have different interests and expectations in relation to the company, which can affect your engagement strategy with them.
