In the world of corporate communications, where capturing the attention of the media and the public is increasingly challenging, the use of video has become an essential tool. Not only does it complement traditional press releases, but it also brings dynamism, clarity and a high level of visual appeal that enhances the impact of any message.
Why integrate video into corporate communications
- Greater visual and emotional
impactVideo has the unique ability to convey emotions, tell stories, and connect with the audience in a deeper way than text or static images. According to recent studies, people retain up to 95% of the message when they see it in a video, compared to only 10% when they read it. - Adapted to current information
consumptionWe live in an era where quick, easy-to-digest content is the norm. A well-designed video allows media and target audiences to understand a key message in seconds, ideal for a world saturated with information. - Promotes virality
Videos are more likely to be shared on social media and digital platforms. Incorporating a video into a press release increases the possibility that it will be replicated and commented on on multiple channels, expanding its reach.
Benefits of using AI tools for video creation
Thanks to advances in artificial intelligence, companies can now create high-quality videos quickly, efficiently, and at a much more affordable cost.
AI makes it possible to generate videos in a matter of hours, significantly reducing production times compared to traditional methods. This is essential for releases that must respond to breaking news or events. In addition, with AI tools, it is possible to adapt videos to different audiences, languages or styles, maximizing the relevance and impact of the content.
AI technologies democratize access to video creation, eliminating the need for large investments in equipment or technical personnel. This allows even small businesses to benefit from video as a strategic resource.
From animations to advanced visual effects, AI offers resources that were previously reserved for large productions, allowing you to create engaging and professional videos.
How to use video in press releases
- Dynamic
IntroductionA short introductory video summarizing the key points of the press release can capture the attention of journalists and editors immediately. - Visual
DemonstrationIn industries such as technology, fashion, or consumer products, a video that shows the product in action or explains how it works has a much greater impact than a written description. - Testimonies and interviews
Videos with statements from executives, employees or customers bring credibility and a human touch to corporate communications. - Visualized
dataAnimated graphics and statistics presented on video help convey complex information in an understandable and engaging way.
Success stories
Companies such as Tesla, Apple or even emerging startups have integrated videos into their communications, achieving impressive results. Their press releases are not only informative, but also entertaining and memorable, ensuring greater media coverage.
The Future of Video in Public Relations
Video is no longer an “optional extra”; It is an essential component of any modern communication strategy. AI tools have eliminated the barriers of time, cost, and complexity, making video an accessible resource for any company that wants to stand out in an increasingly competitive environment.
If your company doesn’t already use videos in its press releases, it’s time to rethink your strategy. The future is visual, dynamic and, with the help of artificial intelligence, easier to achieve than ever before.
At Art Marketing we are ready to tell you the good news of your organization, also in video!
