Why should we have good photos to make a company marketing plan?

Having good photos to make a company marketing plan is essential because images can have a huge impact on how the brand and its message are perceived. Here are a few reasons why good photos are important for a company’s marketing:

  1. They attract attention: good photos can attract the attention of the public and make them stop to see the message you want to convey. If the images are attractive and of high quality, the audience is more likely to be attracted and interested in what the company has to offer.
  1. They convey professionalism: quality photos can convey an image of professionalism and seriousness. If the images are sharp, well-framed and well-lit, it can improve the perception of the brand and make it look more professional.
  1. They reinforce the brand: Good photos can help reinforce the brand’s image and visual identity. If the images used in the company’s marketing are in line with the brand image, coherence and consistency in communication can be improved.
  1. They increase trust: Good photos can help increase trust in the brand and its products or services. If the images are of high quality and effectively show the products or services being offered, greater trust in the brand can be built.
  1. They generate interaction: Good photos can generate interaction on social networks and other marketing channels. If the images are attractive and relevant, it can generate a greater number of likes, comments, and shares, which can help increase the brand’s reach.

In short, having good photos for a company’s marketing can improve brand perception, generate interaction, and increase trust in the brand and its products or services. Therefore, it is important to dedicate time and resources to create quality images that are consistent with the brand image.

Obviously we will always recommend that you have the services of a professional photographer, someone with the right equipment and “eye” to get the best image of your company. Honestly, it’s worth the investment because photos are a critical selling point and the first impression is very powerful, so you have to leave it high up.

But if for immediacy, budget or any other reason, hiring a professional photographer is impossible, and since we don’t want to leave you with honey on your lips, we want to give you some tips to take good corporate photos with a mobile phone. You can take very worthy corporate photos with a mobile phone. Here are some suggestions:

  1. Clean the lens: Make sure your phone’s camera lens is clean before taking any photos. A dirty lens can affect the quality of the image.
  1. Use natural light: try to take photos in a well-lit place and take advantage of natural light instead of using your phone’s flash. If this is not possible, make sure that the artificial light is bright enough and does not create unwanted shadows.
  1. Focus on the subject well: Make sure you focus correctly on the subject of the photo. If your phone has a manual focus option, use it to make sure that the part of the image you want to highlight is in focus correctly.
  1. Use portrait mode: Portrait mode on mobile can help you highlight your subject and blur the background. It is a good choice for corporate photos as it helps to highlight the person and make the image look more professional.
  1. Pay attention to the framing: try to make sure that the subject is centered in the photo and that there is enough space at the edges so that the image does not feel cramped. You can use the rule of thirds to help you compose the image.
  1. Edit the image: Once you’ve taken the photo, use an editing app to enhance the image. You can adjust the brightness, saturation, and contrast to make the image look more professional.

With these tips, you should be able to take good corporate photos with your phone. Remember that practice makes perfect, so don’t hesitate to experiment and keep learning.